Stage 1: Ground Insight (Baseline Study)

• Conduct initial research to understand the community context, needs and priorities.
• Use methods such as interviews, surveys and field observations.
• Map key stakeholders, local challenges and opportunities.
• This phase establishes a baseline for measuring impact later.

Stage 2: Community Co-Creation (Identifying Stories)

• Work with community members, not just about them.
• Facilitate workshops or discussions to identify meaningful local stories.
• Ensure representation of diverse voices (women, youth and marginalized groups).
• Communities help shape the narrative focus and themes.

Stage 3: Story Development (Production)

• Produce stories using formats such as short films, documentaries, podcasts or photo essays.
• Train or involve community members in storytelling and media production when possible.
• Maintain ethical storytelling practices and accurate representation.

Stage 4: Local Dialogue (Community Screening)

• Share the stories within the community first through screenings or listening sessions.
• Facilitate dialogues and reflection around the issues presented.
• Encourage feedback and community-led discussion about solutions and actions.

Stage 5: Global Amplification (Strategic Outreach)

• Disseminate the stories through media platforms, digital campaigns, partnerships, workshops and festivals.
• Engage policy makers, researchers, NGOs and global audiences.
• Use storytelling to bring local voices into international conversations.

Stage 6: Knowledge Impact (Research Outputs)

• Translate insights from stories and community discussions into research reports, policy briefs and academic publications.
• Document lessons learned and evidence of social impact.
• Share findings with stakeholders to influence policy, practice, and future programs.