To address this gap, ZMQ partnered with Philips Foundation, Ashoka, Save the Children, and government health systems to integrate digital storytelling with mHealth-based case management through its flagship MIRA Channel. The program uses locally contextualized “Talking Comics” in regional languages to simplify complex health information and enable quick understanding among rural women and caregivers. These stories focus on the PPT model—Precaution, Prevention, and Treatment—with a strong emphasis on pneumococcal conjugate vaccine (PCV), nutrition, danger sign identification, and timely referral.

Alongside awareness creation, the program deploys a digital case-finding and management model aligned with national guidelines, enabling door-to-door screening, referrals, follow-ups, and service linkage. Community dissemination is strengthened through MIRA Theatres, group sessions, and counselling labs, ensuring engagement across caregivers, frontline health workers, and providers. Built-in analytics such as pre- and post-tests and KAP tracking support continuous learning and program refinement.